Baidu and Geely Plan $7.7 Billion Clever Car Push

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Baidu and Geely
Baidu and Geely

Baidu and Geely

Jidu Auto, a joint endeavor in between Chinese titans Baidu Inc. and Zhejiang Geely Holding Team, aims to invest 50 billion yuan ($7.7 billion) over the next 5 years on developing smart-car technology.

The company means to hire in between 2,500 and 3,000 staff for the project over the next 2 to 3 years, about 500 which will be software designers, it said. The branding for the nascent auto marque is readied to be revealed in the 3rd quarter of 2021, a representative included. Baidu has 55% of Jidu and Geely has a 45% risk in the company.

The first model from Jidu will be an electrical vehicle targeting introduce within 3 years and designed to appear like a robotic in purchase to attract a young clients, inning accordance with Chief Exec Policeman Xia Yiping in a meeting with Reuters. The company after that plans to launch one new model every year or 18 months, he’s mentioned as saying.

Financial investment in EVs is hotting up in China, where Xiaomi Corp. recently announced an enthusiastic $10 billion plan to enter the fray, although its expertise exists more in daily customer items such as rice cookers and mobile phones. For its component, Baidu is purchasing self-driving technology for many years and its January announcement of the partnership with Geely gave its share price a shock.

This year alone, Geely has created significant partnership pacts with companies from Baidu to Apple Inc.’s Taiwanese manufacturing companion Foxconn Technology Team, Tencent Holdings Ltd. and electric-car upstart Faraday Future. More recently it announced plans for a brand-new brand name of electrical car called Zeekr as it looks for to become more affordable in a section of the EV market controlled by Tesla Inc.


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